The only SDR training program where you graduate with a live cold call track record — not just a certificate. Trained by a current Sales Director who built his team from the ground up.
You're stuck in a job that doesn't pay what you're worth. You've looked at tech sales but can't get past the "no experience" wall. You're hungry, coachable, and ready to do the work.
You're already in the door but your cold calling isn't clicking. You want real coaching from someone actively in the trenches — not theory from someone who hasn't picked up a phone in years.
Tech sales has incredible earning potential. SDRs average $65–70k their first year — and that's just the start. As you grow into an AE role, first-year earnings jump to $90–120k, with the ceiling only going up from there.
Breaking in as an SDR is the first step, but the growth doesn't stop there. You can promote to senior SDR, SDR leadership, AE, Mid-Market AE, and Enterprise AE. The need for top sales talent in tech is strong and growing.
Tech sales pushes you as an individual — you will gain confidence and life-long skills that extend far beyond the job. You'll join a community and network of growth-minded individuals who push each other to win.
The curriculum is built on real-world experience — not textbooks. James built an SDR team from the ground up and is currently cold calling alongside his reps daily. Every lesson is field-tested.
Direct access to James — during the course and after you graduate. Tough call to debrief? Pipeline question? Career crossroads? You have a Sales Director in your corner.
You won't just role-play. You'll make live cold calls to real decision makers using a proven script. By the time you apply, you have actual call data hiring managers can see.
Understand the landscape, the terminology, and how tech sales orgs are structured
Tonality, objection handling, pattern interrupts, and building unshakeable phone confidence
How to build, manage, and move deals through a pipeline like a seasoned rep
Real calls to real decision makers using a proven script — recorded and reviewed with James
How to position your SIQ certification, present your call stats, and land the offer
SIQ
Pre-vetted and trained. They know you understand SaaS terminology, pipeline fundamentals, and how to handle objections before day one.
Proven on the phone. You have a real call track record — not just role-plays. That's evidence most candidates at your level simply don't have.
Ready to ramp fast. Less time onboarding means more time hitting quota — which is exactly what every sales manager wants.
James Amezcua went from SDR to Sales Director in 5 years. He has built an SDR team from the ground up, trained 50+ SDRs to break into tech sales and promote to leadership and AE roles, and coached multiple reps to President's Club.
James is actively in the trenches with his team as Sales Director at Lift Local — cold calling and selling himself every day. When he teaches it, he's living it.
Most SDR training courses are overpriced — charging $2,000–$4,000 for curriculums built on theory and role-plays. SIQ gives you real cold call experience, personal mentorship from an active Sales Director, and a recognized certification at less than half the price of other courses.
I was fortunate enough to have James as my trainer, mentor, and Sales Manager. Before we met, I had zero sales experience and wasn't getting any traction breaking into tech sales. With his guidance I was able to land a position as an SDR, crush my first year, and be promoted to SDR Manager.
Before working with James I had no experience with cold calling and honestly had no idea how to break into tech sales. Working with James, we did real calls, went through scripts together, and he always gave straight, honest feedback. The guy is a total wizard when it comes to cold calls. After his training I landed my first SDR role and was consistently one of the top performers and was able to move my way up to AE.
James is someone who is clearly passionate about what he does, and it's no question as to why he's become a top performer in his career. As someone who has varied experience with sales, it's always impressive to see someone who has honed in their skills in a specific sector and James exemplifies this completely. I highly recommend James as a teacher and would stand behind him as a leader.
Each Cohort is limited to a small group. If you're serious about breaking into tech sales, apply now and James will reach out personally.
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